Mission Statements– We’ve seen them used in nearly every format. They appear on pop-up banners next to a registration desk, painted on office walls, or recited at the start of a board meeting.
But there are some chambers that don’t fully understand the power of using it beyond promotional purposes. The mission statement is the purpose or reason for existence. It should frame nearly every discussion, program, action and decision by boards and committees.
In a 2008 IRS white paper, entitled Good Governance Practices, the agency addresses this statement of purpose and its importance.
The Internal Revenue Service encourages charities to establish and review regularly theorganization’s mission. A clearly articulated mission, adopted by the board of directors,serves to explain and popularize the purpose and guide its work. It alsoaddresses why the [organization] exists, what it hopes to accomplish, and what activities it willundertake, where, and for whom. Organizations required to file Form 990 maydescribe their mission in Part I, Line 1 and are required to describe their mission in PartIII, Line 1.
On IRS Form 990, required to be filed annually by most chambers, the first question focuses on the mission:
“Describe the organization’s mission or its most significant activities for the year, whichever the organization wishes to highlight, on the summary page.”
Keeping it in front of the board, and hoping they know it well enough to communicate, is a charge for the chamber’s CEO. The CEO is the executor of the strategic plan. By not having the mission in front of the board, it is difficult, if not impossible, to execute on the plan by staff.
Try these tips and tricks for elevating its importance to the volunteers:
The mission statement is the top of the hierarchy of your chamber’s governing documents and deservedly so. It is what drives the leaders, staff, members and other stakeholders as they serve. “Plastering the Mission Statement” is one way to ensure that the focus and decisions made by leaders
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Bill Pawlucy, MPA, CAE, IOM, is founder of Association Options, Inc. a company that focuses on practical strategic planning (corporate and nonprofit), management assessments, Baldrige Award process implementation, AMC search and evaluation, facilitation, and governance modeling. He is also the executive director of the International Association of Interviewers and is an appointee to the U.S. Department of Commerce Board of Examiners for the Baldrige Presidential Award.